Many internet marketing companies, specializing in search engine optimization (SEO), initially didn’t intend to provide a comprehensive website development services. Most of them, however, quickly realized that a majority of the search engine optimization clients suffered from problems in their websites that actually originated from improper web development. In fact, in several cases, the website had to be completely rebuilt as a part of the SEO process. For more details read here.
SEO practitioners need to have an in-depth knowledge of website development. In fact, several SEO professionals are better web developers than a conventional web designer, who is often swept aside by the website’s aesthetics. A SEO professional must have the experience and expertise for developing an exhaustive range of websites. These include the artfully designed brochure website to the full-featured and content managed ecommerce websites. Industry-standard technologies like ASP, CSS and XHTML are used for building them. Forming a web development team consisting of graphic designers and SEO experts can ensure that the SEO principles are incorporated at the developmental phase itself.
Web development consultancy
Website development consultancy involves imparting ideas to the client about what steps must be taken to ensure that his website gets the maximum visibility across the internet. Most clients are unaware of the steps and often taken for a ride by dubious web development companies. SEO companies offer exhaustive consultancy that covers all phases of the commissioning process. These include determination of the site’s objectives, writing tech specifications and tender documents, evaluating tenders and monitoring the acceptance testing and development phase. Clients often hire SEO consultants for carrying out the website commissioning process.
The planning stage of a website is the best time to consider the SEO aspects. Engaging the services of a SEO consultant for overseeing the planning and development of a site by some third-party developer can be undertaken. Besides, for ensuring that the website’s coding and structure functions properly, the SEO consultant would come of a big help. Availing the services of an SEO consultant during the developmental stage of a website is cost-effective because the website designer would have to undertake most of the on-page search engine optimization. The earlier the SEO consultant is pressed to service, the greater would be your savings in terms of the fees that you have to pay.