In internet marketing, everybody says “the money is in the list” The list of addresses, that is. Why would that be? Can’t I just do my website sales directly? You sure can. But you will have a very interesting group of people waiting to hear what you have to say if you were to create an email list! Interested readers can find more information about them at A Guide on Buying Targeted Email Lists
It takes a lot of effort to get your sales to improve, and, of course, you need traffic. A small conversion rate of about 1-2% could be achieved by sending traffic to your sales page. But that means 98-99% of your hard earned traffic is going down… Everlasting!
Hey, almost Everyone is that! And never again will you hear from them. Now, if you had a way to grab their email address before leaving your site, you’d start creating an email list. A very nice email list, because you know they have clicked for more details on your page, so they are certainly interested in your subject matter.
Now this list you are creating is a really targeted email list, because by clicking through, you already know they have a strong interest in your subject otherwise they wouldn’t have come this far. That’s why you never want to just “buy” a list of emails. So much easier, one by one, to build it yourself.
It is much more likely that this sort of targeted email list would listen to what you have to say. And because you’ve recorded their email address, you’re going to get the opportunity to connect with these individuals over and over again.
Now, here’s where the trick comes in: Now that you have an email list, how you handle these people is really critical. Don’t just pitch deals to them – they’re going to leap off your list easily. Alternatively, spend some time developing a solid, good relationship with your customers, so they’ll come to like you, trust you, and maybe even buy from you. People buy from people they trust earlier than they buy from foreigners.
It takes time to build an email list of “relationships” but it will be well worth it. Just note, like you and me, they’re real people. In your inbox, really speak to them and send them useful information. Offer them some free bonuses that contain useful data as well. Make sure, however, that what you give them is NOT garbage! Make things very sweet, and they’ll love you for it.